Revitalise an underperforming brand

"With a traditional primary care sell you're with GPs for 5, 10, 15 minutes and then you're looking for them to make a prescribing decision. Now you're dealing with service redesign, clinical and financial agendas and the resulting prescribing committees, prescribing algorithms, shared care protocols, formularies.It's just more complex"

Gareth Davies, Marketing Director, Ashfield In2Focus quoted in PharmaTimes July/August 2009.

Helping Health understands the complexity of the NHS in great detail and uses this knowledge to provide clients with the necessary sales and marketing tools to refocus the brand by marrying the company strategic intent with the needs of each NHS local health economy.